CDs and DVDs as Marketing Tools
You have hundreds of direct-marketing tools at your disposal, but only CDs
and DVDs consistently deliver the four magic words every direct marketer wants
Proven greater response rates
Here’s even better news: disc-based marketing is now more cost effective
than print in most cases. The facts are in. If you want better results for
your marketing dollar, the numbers add up for CDs and DVDs*:
7%. CDs and DVDs deliver an average response rate of 7%, compared
to just 1/2–2% for direct mail.
19%. When your target customer group requests to receive your CD or
DVD, conversion rates skyrocket to 19%.
10-40%. Thanks to savings in duplication and postage, producing and
distributing a CD or DVD is usually 10-40% less expensive than printing
50-60%. Disc-based marketing boosts recall of your message 50-60%
95%. Technology barriers have shattered. Nearly all people in non-consumer
locations can view and interact with a CD; most can now view DVDs.
* All figures from “Analysis of the Use of CDs/DVDs for Marketing, Providing
Instruction/Information, Communications and Premiums,” Cambridge Associates,